By YU WEI — China Daily USA in San Francisco — 2013-10-30 07:21
After launching its first shipment of directly imported US wines into China, Amazon China, Amazon.com’s branch there, said the wines have received a very good response in the country, especially in Shanghai. “The direct-sales model gives our wines quality assurance and more cost-effectiveness,” said Niu Yinghua, vice-president of Amazon China. “Consumers can easily have fine wines from thousands of miles away by just clicking Amazon.cn.”
According to Amazon China, sales of its wines in Shanghai account for nearly half of its total sales, making Shanghai the hottest selling city in China.
Barbara Insel, president of Stonebridge Research Group, a leading research firm for the wine industry, said the news from Amazon China is good news for all California wines, as it shows that there is interest in and demand for fine wines from California’s family producers. (suite…)