France’s wine industry is getting an injection of fresh ideas as more people are helped into the industry. SAFER (Sociétés d’Aménagement Foncier et d’Établissement Rural), the national organisation which controls agricultural land sales in France, has announced that of the 240 vineyard sales they are involved with on average each year, two-thirds are purchased by newcomers to the wine world.
« Fifty years ago, barely 3 percent of farms were taken on by anyone not born onto that farm, but today that figure is 30% and viticulture is no exception, » said Pierre Pouget, director of SAFER’s Aquitaine-Atlantique branch.
SAFER’s president Emmanuel Hyest believes it’s a good thing : « If we only rely on the children to take over their parents’ property, things won’t move on. Now we see people coming into the business to fulfill a dream and good for them, because you have to be motivated to keep going. »