A MAJORITY OF AMERICANS PREFER WINE OFF MEALS
From the INDIAN WINE ACADEMY Newsletter — 28 March 2011 11:40
Whereas the European and high-end Californian producers are still persuaded that wine is a food product and needs to be part of our meals, a recent study in the US claims that no more than 40% of Americans are drinking wine with meals, a majority of them drinking it away from the dinner table (preferring off dry or slightly sweet wines).
According to a report from Napa Valley Register which says this study confirms that a majority of wines is drunk in the US without food, the USA include about 77 million wine consumers.
The study was conducted by Wine Opinions of about 800 wine drinkers selected from their 5,500 consumer panel members — from the 29 million Americans who drink wine daily or several times a week. (suite…)