IS THE BOOM OVER FOR BORDEAUX IN CHINA?
From JEANNIE CHO LEE — THE WINE SEARCHER Newsletter. Posted Monday, 06-May-2013
The figures for French wine in China certainly look impressive: 53% of the market by value and 48% by volume in 2012. Last year, the entire market was subdued, but even so there was little sign of French imports slowing down.
Next most popular wine sources, Australia, Chile, Italy and Spain, are distant runners-up, posing little threat to French dominance — which in China means Bordeaux reds…
Jeannie Cho Lee, casts a skeptical eye over the market for French wine in the People’s Republic and sees that building the consumer base is only beginning.
It’s been a glorious ride to the top. In the decade to 2009, French wines enjoyed a 40–45 % share of the Chinese market. Then sales really took off, shooting past the 50 % mark as revenue rocketed from $182 million in 2009 to $714 million in 2011. The majority of this gain was achieved from sales of Bordeaux wines. If consumption follows wine-import trends, roughly one out of every four bottles of imported wine consumed in China should be a red from Bordeaux. However, the figures and the reality are two different stories. (suite…)