By WILLIAM GRIMES — The New York Times, December 6, 2011
In a competitive market, irreverently named wines have found a niche in a certain kind of consumer.
It’s peppery and full of fight. The tannins have grip. The nose takes no prisoners. This shiraz is a bitch.
Bitch and Fat Bastard are two wine brands that have taken up risqué names to help their lines stand out.
It says so on the label. Royal Bitch is the name of the wine, one of a teeming sisterhood of cabernets and chardonnays from a variety of producers with labels like Sassy Bitch, Jealous Bitch, Tasty Bitch and ThSweet Bitch. They are reinforcements for a growing army of rude, budget-priced wines that have shoved their way into wine stores and supermarkets in the past few years — most recently Happy Bitch, a Hudson Valley rosé that made its debut last month.