From WINE SEARCHER June 9, 2014 | Interview by Don Kavanagh
A descendant of founder Edouard Cointreau, we meet the young ambassador for the family’s famous liqueur.
27-year-old Alfred Cointreau leaning on a 1959 Panhard Dyna delivery fourgonnette’s door, is the perfect ambassador for the family’s famous liqueur © Cointreau
As a member of the famous Cointreau family of Angers, is it your destiny to end up running the company?
Perhaps I will one day. I am still young, only 27, and I only became involved in the company three years ago, so I think I have still a lot to learn before I think about taking over.
People talk about your age a lot, does that bother you?
No, not really. I suppose I am lucky. I am part of a family who make a wonderful product and have been doing so for many years. But it is interesting seeing people’s reactions when I turn up to a tasting; they are expecting some old guy with white hair. The company has always been quite young, though; in the first generation, Edouard was a young man when he started. Having said that, my grandfather never switched on a computer in his life, so it is up to us in the younger generation to build an online presence for Cointreau.