FRANCE LOOKING FOR SHIFTING GLOBAL SELLING STRATEGIES
From FRANCE 24 —June 2011
The French wine industry—a source of significant revenue for the national economy and a reason of pride—is changing to adapt to a globalized market. It is increasingly focusing on grape varietals rather than regions of production as a key marketing factor to boosting sales and fighting competition.
A recent study carried out by Sopexa, a former governement export agency now an independent food marketing group, found that up to 60 percent of wine importers from 12 different countries across Europe, North America and Asia were anticipating an increase in orders of “varietal wine » made from a single type of grape and marketed primarily with that grape name. Varietal wines are especially sought-after in Britain, the US, and Canada. Cabernet Sauvignon is the grape poised to be most in demand, according to wine experts, ahead of Pinot Noir and Merlot. (suite…)